Best ad networks for publishers: An ad network is a technological platform that transfers ad inventory between advertisers and publishers.

This is a term only used for digital media and online advertising.

An advertisement network as a kind of broker acquiring significant volumes of impressions from publishers.

The ad network is used in advertisement marketing and is widely found in the digital media industry today.

Many publishers are searching for ad networks to attract customers, creating their ad space for sale.

Advertisers also visit ad networks to find the best inventory for their needs.

For the same impression and traffic, Ad Exchanges will give you better CPM.

Such publishers were searching for a simple way to maximize inventory demand and ad revenue, and advertisers have been trying to acquire digital ad space on many websites as digital marketing is becoming more popular.

The ad network will market the inventory of unsold advertisements at a lower price than a direct sales service.

Yet in the hyper-competitive world today this trend has changed.

Models and formats for ad pricing network

Ad networks are now a core component of any kind of digital inventory, like mobile and video, but the rates for different formats differ widely.

  • Cost-per-thousand-impressions (CPM).
  • Viewable CPM (vCPM).
  • Cost-per-click (CPC).
  • Cost-per-acquisition (CPA).
  • Cost-per-view for video (CPV).

Cost-per-Mille (CPM)

Cost-Per-mile or CPM is the sum of one thousand advertising views that an advertiser invests.

This is generally applicable for display advertisements – banners, local advertising, etc.

CPM is a common methodology used by both the publisher and the advertiser for arriving at display ad costs.

Every advertisement can create a certain number of impressions and you will measure your CPM based on your overall marketing investment.

A high CPM (above and beyond your expectations) suggests that your advertisements are not as efficient as you wish-you spend more money on attracting a small audience.

Cost-per-Click (CPC)

It’s the real price you pay to your publisher when an online user clicks on your ad.

This helps to ensure you should not set too low a maximum cost relative to the budget of other bidders.

It can be quite a difficult task to select an ad network. The choices are endless and can even be overwhelming.

Best for smaller publishers based on these criteria:

  • The requirement for low entry.
  • High utilization inventory.
  • Trustworthy payouts.

Cost-per-Action (CPA)

Cost-per-action is also known as cost-per-acquisition (CPA).

CPA is an online advertising marketing strategy that allows an advertiser to pay for particular actions by a potential customer.

Running a CPA campaign is a relatively low risk for the advertiser because payment should be made only when a certain action takes place.

CPA offers are mostly related to affiliate marketing.

Cost-per-View (CPV)

As the name implies, this model is based on the number of views that ads capture. These are not regular text ads, but rich media ads, including video and display ads.

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Ad Networks Work

  • First of all, a growing list of best ad networks for publishers with unsold inventory is being added to the network and ready to sell to buyers.
  • Advertisers directly set up campaigns through a campaign management panel in the ad network.
  • The ad network carries up packages for target customers.
  • The campaign of the advertiser offers information on the target audience, budget, frequency limits, and many more, while the ad network ad tags are placed on the publisher’s web.
  • When the advertiser’s proposal matches the publisher’s availability, ad information should be redirected to the publisher.

Reason for Using an Ad Network

  • Increased advertising scope and instant funds.
  • A huge number of options.
  • Matched with special impressions and packages automatically.

15 Best Ad Networks for Publishers

You know the value of ad networks because you are a WordPress blogger.

You should use the best ad network for publishers to monetize your website without hampering the user experience.

1. Google AdSense

best ad network for publishers

Google AdSense has increasingly become the biggest advertising network in the world. It enables content site ads from publishers within the Google network.

This is an ad network with AdSense and a huge pool of big brand advertisers bidding on an RTB channel.

The rising of this ad network does not end with Google’s reputation and sophisticated technologies to boost its popularity.

As there are far more advertisers who bid for the ad inventory, the CPM is typically significantly higher.

Years of performance: 18 years

Model: CPC, CTR

Minimum traffic: None

Pros

  • Google Adsense provides website revenues.
  • It provides contextual ads that complement the subject of the website.
  • It offers the ability to block some advertisers as safety features.
  • Modes of payment: NET 30.
  • The minimum threshold for payment ($ 100)

Cons

  • Ads will reduce the site’s interface attraction.
  • Approval procedure is hard.

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2. Media.Net

best ad networks for publishers

Media.net is a contextual advertising network that comprises a wide variety of national and local advertisers to ensure 100% of the ads in vertical and ad formats.

Their track record has proven to assist long-tail publishers in growing CPMs.

Media.net is designed to generate premium content for small to large blogs & media firms.

Thus your chances of obtaining approval are high, even when you have a small blog with focused quality content.

Model: CPM, CPC, CPA

Minimum traffic: None

Pros

  • After the payout is reaching $100, payment is sent.
  • Support is good for customers.
  • Modes of payment: NET 30, Wire Transfer, PayPal.
  • The minimum threshold for payment ($ 100)

Cons

  • Mostly traffic in Tier 1 countries is required.

3. Infolinks

best ad networks for publishers

The interface can be integrated into a website easily. It is available to all publishers, who do not have setup costs or require visitors.

Infolinks will start to display ads on your blog automatically. You will start making money immediately.

Infolinks is a network in-text advertising that provides different types of advertising.

On the same page where you monetize with AdSense, you can easily use Infolinks.

About 100,000 publishers worldwide use Infolinks to offer a variety of standards to unique advertising units.

This involves ad units such as overlays, videos in the posts, but also those which user intentions trigger, such as overlaying specific texts relevant to the ad the network wishes to view.

Years of performance: 18+ years

Model: CPM, CPC, CPA, CPV, CPI, Auction

Minimum traffic: None

Pros

  • Compatibility with AdSense.
  • Context ads.
  • Quick approval.
  • Payment methods: PayPal, eCheck or Payoneer
  • The minimum threshold for payment ($50).

Cons

  • Sticky ads are disruptive.

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4. Skimlinks

BEST AD NETWORKS FOR PUBLISHERS

Skimlinks is one of the popular in-text ad networks with affiliate links on your page. It is an extremely automated way of monetizing the content on the web.

Without worrying about developing affiliation links, you can focus on running your Website.

All the business strategies, like the website, mobile, social media, and emails can be enhanced with this tool. Skimlinks gives you easy access to 48,500 suppliers and 50 request partners around the globe.

The VIP and Preferred Partner Program will also provide special commissions to Skimlinks publishers.

Years of performance: 10+ years

Pros

  • Instant access.
  • Creating and managing affiliate links automatically.
  • Payment methods: Direct deposit, PayPal
  • Low threshold for payment (10$).

Cons

  • An Extra Bit of Code

5. Bidvertiser

best ad networks for publishers

A good source of website traffic monetization is Bidvertiser. This is supported by several promotional forms, such as banners, skyscrapers, rectangles, and other forms.

No matter where the website traffic is based, they give 100% coverage, so you can monetize all traffic through them.

Years of performance: 10 years

Model: CPM, CPC

Minimum traffic: None

Pros

  • Revenue Optimization.
  • Easily monetize your traffic.
  • Payment methods: PayPal, Payza, wire, and check
  • Low threshold for payment ($10).

Cons

  • Low profit for non-US traffic.

6. Adblade

BEST AD NETWORKS FOR PUBLISHERS

Adblade is an ad network focussing on quantity and quality. It is an advertisement and publishing platform with its colonial style.

It’s success and trustworthy sign are famous and popular. Adblade supports both standard IAB units and proprietary NewsBullets units which demand a higher performance of up to 3X.

People’s preferences in native ads networks growing.

Years of performance: 12 years

Model: CPM, CPC.

Minimum traffic: 500,000 impressions per month.

Pros

  • A trustworthy and legitimate online ad network.
  • It provides a quick interface to track ads within minutes in real-time.
  • Due to SSL accessing your account is Secure.
  • Payment methods: PayPal only
  • Low threshold for payment ($100)

Cons

  • 1000 + page views regular need heavy traffic.

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7. Evadav

BEST AD NETWORKS FOR PUBLISHERS

Evadav is a push-based advertisement network that provides desktop and smartphone advertising solutions.

When a user registers for your push notification service, he or she can stay connected to your account and earn you a regular revenue.

Evadav is also fitted with a referral system that costs 5% of the sales from the publishers involved and gives you much less passive income.

Years of performance: 11+ years

Model: CPC, Revshare

Minimum traffic: N/A

Pros

  • Hybrid Accounts Offers.
  • Advertisements relating to interest.
  • Facilities to securely register & approve.
  • Payment methods: Webmoney, Payoneer, Paxum, Skrill, Wire, PayPal

Cons

  • New at the market.

8. Adcash

best ad networks for publishers

Adcash is a mainstream traffic-focused DSP. It’s one of the most user-friendly ad networks in the business with a smooth user interface and a quick to use layout.

They have integrated CPM optimization to offer better monetization and customer interface. You may, however, also pick the manual process.

Years of performance: 11+ years

Model: CPM, CPC, CPA Target

Minimum traffic: N/A

Pros

  • Fast approval.
  • No need for minimum traffic requirements.
  • Support multiple languages. 
  • Communication support is outstanding and easy to access.
  • Manually control your ads.
  • Payment methods: PayPal, Skrill, Bank Transfer, WebMoney, Credit Card

Cons

  • The threshold of payment is $100.

9. Propeller Ads

best ad networks for publishers

Also, a newbie can quickly use the Propeller Ads interface. It is one of the bloggers known for prompt payout, the most successful and fastest-growing ad networks.

A “reliable traffic center” on Voluum had been adjudged to Propeller Ads.

Propeller Advertising is one of the best marketing networking with its pricing models focused on CPM and SmartCPA as well as a wide variety of options.

You will select the correct ad type to monetize your blog with Propeller Ads, based on the kind of blog/web site you have.

Years of performance: 8 years

Model: CPM, CPC, CPA

Minimum traffic: None

Pros

  • Easy Joining.
  • Real-time reporting.
  • They provide publishers with 80% of the revenue.
  • Modes of payment: Net 15, Wire Transfer, Payoneer.

Cons

  • Lousy user interface and level of higher rebound.

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10. Clickadu

best ad networks for publishers

ClickAdu is an advertising digital network designed to maximize publishers’ revenues. It has a broad range of Ad networks for publishers. This comprises five different ad formats.

Mobile and desktop ads for instant messaging, and push notifications are better matched to mobile ads, video ads, and skim ads that may provide connections to website advertisers, such as image, photos, icons, etc..

The projected CPMs are explicitly available on its website for all ad formats.

Years of performance: 5 years

Model: CPM

Minimum traffic: None

Pros

  • No requirement for minimum traffic.
  • Multiple modes of payment: Wire Transfer, PayPal, Web money.
  • Low threshold for payment.

Cons

  • The user interface is not good

11. Vibrant media

BEST AD NETWORKS FOR PUBLISHERS

This ad network delivers Chrome-friendly and improved advertising formats such as licensed canvas, storyboard, mosaic, lightbox, in-text, and IAB display ads.

Vibrant Media should be used as a primary advertising network to increase your revenue based on what your specific needs are, without altering the existing ad configuration.

You can deliver these ads on several platforms seamlessly.

Years of performance: 6 years

Model: CPM, CPC

Minimum traffic: None

Pros

  • Senior management service Support.
  • Unlimited growth and advancement opportunities.
  • To learn a new thing, you will certainly gain exposure.

Cons

  • Unnecessary use of ads could annoy.

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12. RevenueHits

best ad networks for publishers

RevenueHits allows publishers to connect to their ad network and to be easily approved.

At current, the company serves more than 20,000 publishers, providing affordable prices guaranteed at a 100 percent fill rate.

RevenueHits use contextual and geo-targeted ad services.

It serves more than 2 billion ad impressions daily and provides publishers with full control, monitoring, and tracking features of their ads.

Years of performance: 12 years

Model: CPM, CPC, CPA, CPV, Auction

Minimum traffic: None

Pros

  • Not limited to a small number of advertisers.
  • Getting approval is pretty easy.
  • The revenue is quickly realized.
  • Multiple modes of payment: PayPal and Payoneer.
  • Low threshold for payment ($20)

Cons

  • Video ads are not supported.

13. Adsterra

best ad networks for publishers

Adsterra gives both publishers and advertisers fantastic ad-options. It allows them to explore another approach that does not rely on Google.

It’s a continuously growing network with a monthly usage of over 10 billion. Adsterra makes monetizing the website traffic incredibly easy with its user-friendly interface.

So it is one of the world’s largest digital advertising companies.

It also provides innovative ad formats such as pre-roll video, popunders, and push notifications on both desktop and mobile devices along with standard ads such as display banners.

Years of performance: 7 years.

Model: CPM, CPA

Minimum traffic: 5,000 impressions/ month(pop-unders) and 50,000 impressions/ month(display banner).

Pros

  • Selection of various ad formats.
  • Payment methods: PayPal only
  • Low threshold for payment ($115)

Cons

  • Pop-under ads with Adsense are not safe to use.

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14. HilltopAds

best ad networks for publishers

HilltopAds is estimated to be have received its network with 12 billion monthly impressions.

It is a global ad network for large and medium-sized publishers. They are renowned for the anti-ad blocker technology that lets advertisers save money.

Their modern and simple interface is both quick and convenient for experienced and intermediate publishers.

This helps publishers monetize more than one page in the ad network. To increase eCPM, you can use the real-time optimization system.

Years of performance: 7 years

Model: CPA, CPC, CPM

Minimum traffic: 5,000 impressions daily 

Pros

  • Responsive for start-ups.
  • Real-time monitoring and internal Ad Server.
  • Payout Net7 through PayPal, Wire, ePayments, Bitcoin.
  • The minimum threshold for payment ($50)
  • Help support for 24 * 7.

Cons

  • Limited ad formats.

15. Adpushup

best ad networks for publishers

AdPushup is an advertising network with advanced revenue optimization features including optimization of ad layout, automated A / B testing, header bidding deployment, AMP converter.

It is a great choice for the recovery of adblocks for advertisers who want their ad revenues to improve. They are in demand for top-level ad networks and exchanges.

AdPushup is easy to start and continually evolves to drive ad revenue growth as a technology platform.

Their ad optimization tools combined with premium demand offer better user experience, improve CTR and CPM, and raise their publishing partners by an average of 33 percent of revenue.

Years of performance: 6 years

Model: CTR, CPM

Minimum traffic: 10,000 page views /month per site

Pros

  • Simple 2-stage onboarding and quick setup.
  • Automatic A / B Testing.
  • Effective ad layouts and interface for users.
  • Improved ads visibility.
  • Access to premium applications.

Cons

  • Minimum ad revenue of $5000 a month.

Conclusion

Here 15 best ad networks for publishers are available to help you monetize traffic quickly. There is no single-size fit-all solution in Adtech, as you know.

The experiment is the only solution. It is necessary, however, to know how to experiment properly.

If the ad networks are suddenly shut off, the revenue may be drastically diminished.

Go on and decide for yourself what is right. Then first begin with several CPM ad networks. Testing, measuring, and optimizing.

For a publisher that is just starting, it may sound surprising to monetize your website with advertisements.

You will begin to generate ad revenue from your advertising with a single ad network collaboration.

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