Email marketing is one of the most cost-friendly methods of directing marketing which provides various benefits to marketers. As a marketer, this method allows you a degree of targeting together with the luxury of extensive tracking and analytics. That, eventually, lets you measure and fine-tune the results.
Additionally, email marketing allows direct targeted marketing message delivery to voluntary recipients, which ensures you a significant ROI and generates high-margin revenue.
It also lets you test ideas and closely monitor metrics. In return, it remains one of the most popular methods of direct marketing among many online business owners and consultants alike.
Its growth has outstripped by far other marketing avenues. So, what are these benefits that as an online marketer you can enjoy by using email marketing?
Email Marketing Benefits
For small and new businesses that do not have considerable marketing budgets, email marketing can deliver impressive results. Below are nine of the biggest benefits small and new businesses can get from email marketing:
As mentioned, email marketing is one of the most cost-effective channels of business marketing.
By using this means, you’ll not need to worry about postage and printing costs, billboard-based adverts expenses, or the costs associated with getting ads printed in magazines.
Perhaps, the only cost that you might incur would be the cost of the particular software for handling your entire marketing campaign.
2. Target Particular Marketing Segments
As a serious marketing specialist, it’s not really a good idea to risk your money by spending it on marketing your products amongst people who aren’t actually interested in your brand.
The greatest part about this method of marketing is that it makes it easier for you to send out your advertisement only to people who fulfill certain criteria. For instance, you could simply focus on sending promotions to people situated in a specific area.
3. Email Marketing is Scalable
You can scale email traffic. All you need to do is to continue raising the number of opt-ins you receive and your list of subscribers will build up over time. It’s true that there might be some natural regression because some people will either opt out or become dormant.
However, if you try and do a good job by providing value to your readers, the number of new opt-ins will continue increasing and outweigh the number of subscribers you lose.
As time goes by, if you continuously drive traffic to your landing page, you’ll eventually have a huge list that you can tap into at your comfort.
4. Email targeted Audience
Surely, there are countless methods of marketing out there. However, only the email promotions that people really wish to receive. There are many businesses out there that only focus on sending out emails to people who aren’t on their opt-in list.
Basically, this makes it easier for them to get a higher conversion rate because by so doing, they only reach out to those who already have an interest in their offers.
5. Convert Prospect Customers to Buyers
Once you have successfully built relationships with your followers, you can now easily convert them to profitable buyers. Every visitor on your site is a potential buyer and that’s where email marketing comes into play.
Through this channel, you can convert these visitors to actual buyers that will make purchases. When you continue to let them hear from you through constant email follow-ups, they can get up-to-speed with your website offer and will get the one they want from your site eventually.
6. Build Lasting Customer Relationships
One of the ways of building customer relationships is by offering them a follow-up email and regular follow-up. That is because the customers don’t take action in the first email that you send them.
When you have compiled your list of contact to get in touch with, you have an opportunity to send your offers or newsletters to them from what they signed up for.
When you send these offers, write them using a conversational tone as if you’re speaking to a friend. That way, you’ll not sound like a stranger to your subscribers and by so doing, you’ll be building lasting trust with them.
Email traffic isn’t temporary. As an email marketer, you can interact and build a lasting relationship with your subscribers.
As you enhance trust with the subscribers, they will be more likely to trust one of your recommendations instead of the one your competitors are recommending, especially those they aren’t familiar with.
7. Improved Sales
Once you have a list already set, the benefits of email marketing become pretty obvious. It results in enhancing your sales.
You can realize improvements in your sales after you begin sending out your promotions and constant follow-ups as your subscribers will respond and take action eventually.
8. Take Advantage of Impulse Buying
Email marketing is again one of the things that make the most out of impulse buying. It utilizes a perfect call-to-action, taking only a click or two for your followers to buy your products.
However, ensure that you have created an amazingly tempting call-to-action integrated into your email along with a link to your website.
9. Easy to Manage
Creating a campaign isn’t a challenging task at all with email marketing. You don’t need to take on the services of professionals to come up with your campaign or managing it.
All you need is to allow yourself a few hours every day to handle your entire Email Marketing campaign all by yourself.
There are many benefits of Email Marketing and nothing should limit you if you want to use email marketing together with other methods of creating traffic.
You can easily funnel SEO and paid traffic to your subscriber page to get website visitors on your list. Then, you can direct your email traffic to your sales pages, the site content, or straight to your merchant.
By combining email marketing into your online business structure, you’ll surely be heading to optimizing your profits. So, there are probably a huge number of potential buyers you might be losing if you have not taken email marketing seriously.
As you have seen from above, there are quite many benefits of Email Marketing that you could be enjoying. At this moment, you should be certain that coming up with an email list is crucial from the beginning – from the time you create your affiliate website.
The simple emails can bring you massive profits once you have the list ready.