Flair bartending-new career opportunity for youth in India: India’s beverage industry has seen a great transformation in recent years, not only in terms of its size but also its patronage. The cocktail culture was considered to be a breeding ground of vices that multiplied into prolific depravity.
What we now boast as a rich drinking culture, was at one point in time seen as threatening the mores of society. But now we see more and more consumers making a beeline to enjoy exotic cocktails.
India’s Food and Beverage Industry
NCR’s Gurugram is enjoying a new kind of jingle in its much sought-after and modish bar called Cocktails & Dreams, Speakeasy/Thirsty Three Hospitality bar.
By the dent of delightful clinking of glass, fragrant aromas, and chuckles of rendezvousing people, the bar has become the favourite haunt of cocktail aficionados.
So, who is to be credited with the success of this bar? It is the famous mixologist of India who is transforming the notorious cult of cocktail culture in India. He is a famous mixologist, a bar consultant, and an entrepreneur.
The Cocktails and Dreams School of Bar and Beverage Management is his brainchild that has been educating students for the past 15 years. The school offers a six-month and three-month course on bartending and a 30-day internship in various bars in Delhi.
This great leap taken by our beverage industry owes its revolution to the efforts of the bartenders who not only excel at their job but beaver away to supplant other countries with Indian bars.
And one such name is Ami Berham Shroff, who is an ace flair bartender of India. In this all-men zone, she has proved her flair by winning awards at national & International competitions.
When you see her juggling the glasses and playing with fire, you simply go bonkers at the ease with which she topples the glassware.
Now those of you, who know nothing or little about flair or bartending, let me tell you, that this is not something that normally people opt to do once they are out of school.
And if one wishes to carve a niche in this profession, you need to know about the scope of this road less travelled.
What is Flair and Mixology
In simple words, Flair bartending is entertaining an audience, (especially the customers at the
On the other hand, Mixology is something
The drinks are made by blending alcoholic and non-alcoholic drinks and in the process, a mixologist discovers new recipes.
Pankaj Balachandran who is the India Brand Ambassador for Monkey Shoulder explains “F&B really needs to up its game in our country.
We’re doing good because we’re opening more and more restaurants – but it’s typically one format which gets popular and then replicated across the country
– we are not focussing on quality. The bartending community has really grown. A lot of people now travel often and come back to demand drinks which they sipped internationally. Initially, a bartender will say ‘no’, but will go back and invest his time and money in learning how to make the drink.”
Bartending and Women
To the oblivion of many, we have a star bartender who is also the first female bartender of India and she is none other than Shatbhi Basu.
She dons many hats as she is a beverage consultant, head of a bartending academy called STIR, author, and American Whiskey Ambassador for India. You didn’t know that right?
Shatbhi recalls that when she started off, it was difficult to learn the skills and drill of bartending as nobody was ready to share and impart knowledge that they had.
Also, this profession was dominated by males. Despite these challenges, she learnt to mix drinks from whatever sources were at her disposal.
Shatbhi blazed the trail for women who feared to venture into a profession which was rife with male hegemony and a common anathema for drinks by the society.
The safety of women in bartending is a big concomitant subject of worry. On the safety of women, Shatbhi reveals that the well-being of women is not at all a problem. There are counters separating bartenders from the customers. She unveils the expanding involvement of women in different sectors of the beverage industry. “
From marketing alcoholic beverages to sommeliers and trainers—not too many women bartenders yet, though we should see some in the next five years, hopefully!”
Scope of Career in Bartending
Bartending is a burgeoning industry and those who wish to pursue a career in it should not have any doubts or second thoughts about it. There are a number of educational institutions that provide courses for bartending.
Mumbai, Delhi, Bangalore, Chennai, Pune, and Goa have such institutions, though Flairology in Pune and Mumbai and
The Indian Institute of Bartending offers a diploma in bartending, Craftsmanship in bartending, a Certificate course in wines and spirits, and Bar Flair. Tuleeho Wine Academy offers a certificate in professional bartending.
The Liquid Art Bartending School offers Certificate Course in Beverage Management and Bartending,
The Diploma Courses in Bartending in Indian Institutes will entail
Students enrolled in the courses of bartending are taught everything related to beer, wines, whisky, spirits, mixology, glasses to be used, bar ethics, billing, pricing, alcohol awareness, laws and licensing regulations etc.
A freelance flair bartender or mixologist with decent skills can make good money. But the working hours may vary. Sometimes the work may stretch to 24 hours and overtime will not be paid.
A trainee may get Rs 3500 – Rs 5000. With one year experience, you may fetch Rs 5000-Rs 7000. A senior bartender may get rs 10,000-rs 20,000.