On-page Search Engine Optimisation is the practice of optimising content, and HTML source code to clearly define your webpage and information.

Some areas that need to be optimised include page titles, Meta descriptions, internal links and anchor text, URLs, and more.

Mastering On-page Search Engine Optimisation requires broad knowledge.

Work on the On-page Search Engine Optimisation

It is part of Search Engine Optimisation and will help you meet a larger audience and increase organic traffic. In comparison to Off-page Search Engine Optimisation, you can control On-page Search Engine Optimisation completely.

Each time you write a new blog post, you will take into account On-page Search Engine Optimisation. Each website user, blogger, Search Engine Optimisation expert attempts to rank a website into search engines.


How to do On-page Search Engine Optimisation?

Here are the on-page aspects we will cover in this article.


It is at the top of the On-page Search Engine Optimisation checklist. It is critical for attracting the user’s attention and increasing the page CTR (Click through Rate).

Users will see your title on the SERP (Search Engine Results Pages). If they don’t like it or see what they need, they will most likely not click and read your article.

Put the keyword in the title is short and high-volume. If you want to promote a long-tail keyword, it may be very difficult.

So it is better to focus on the quality of the content. A well-written Title Tag greatly increases organic Google search.

 Note that the H1 tag and title do not automatically be repeating each other.


 First, it works better for the user and makes more sense. Second, Google generates breadcrumbs in the SERP snippets, when the URL is wee organized.

A long URL is full of symbols and abbreviations with no clear meaning. Here are some of the best URL practices:

  • The shorter URL is better. It is best to keep 3 to 5 words.
  • Separate the words with a dash.
  • It must include the focus keyword.
  • Never use digits or special characters.


Meta Description

 A well-written meta-description will help with click-through-rates. A random phrase from your page may be noticed there that won’t help. You should avoid duplicate meta-descriptions.

Keyword Research and Analysis

Launch keyword research applications tool for keyword analysis. The long-tailed keywords are the best competitive intelligence to give you a strategic niche.

To give users the most relevant, using the target keywords for the first 100-150 words of text. By placing semantic zed words add some additional weight.

H1…H3 Headings

It’s easy to read and understand the structured text. Many text structuring methods are available. You should use a list of numbered or bullet points if you have a lot of information.

This method provides readers with the ability to find what they need without losing attention. The other method is more ‘classic’.

Divide the text into 3 to 5 key points. Then title them with a concise subheading. Never forget to use the H1 to H6 tags for your subheads in technical Search Engine Optimisation language.

On-page Search Engine Optimisation


Visual Content

The multimedia content is comprised of any images, infographics, widgets, applications, social media icons, slideshows, e-book links, gifs, images, video recordings.

Videos can enhance the user interface and boost website and website performance over longer periods.

You can also layout and get more attention by adding Video Content to your website. It attracts even the audience who enjoy visual content.

Having a script with the video helps both users and crawlers to find your content.


The image size varies from platform to platform.So It requires to pay attention to microformats. Make sure the links to your domain and header images will look fine on any platform.

You should optimise the image file sizes. The ideal balance should be found between size and quality. Very large images can slow down the speed of your website.

Be sure to use the correct file size and format to the image size while maintaining visual quality for image compressors.

Content length

You must make confident that your content is adequately long. So it is suitable for readers and search engines.

Numerous studies have shown that low word count content will hamper the ability of the website to rank in Google well, with more useful longer content.

People enjoy more content if the deeper topic analysis is used. Longer content tends to rank higher.



Readability indicates whether it is easy or hard to read the text. The level of readability depends on several factors. Grammar, syntax, design, and structure of the text can influence the perception. 

Knowing your audience essentially helps find a balance between good writing and focusing on your message. Several Search Engine Optimisation tools can help you test the readability of your file.

Internal Linking

Internal links also indicate that the relevant pages and how to get there. It helps you bring more valuable details to the content for readers. Internal linking is an integral part of the On-page Search Engine Optimisation essentials.

This has a huge effect on search engine bots. Crawler continues to explore the pages that would be missed otherwise.

If you have no time to dive deep into link building, internal linking may be a good to start.


Social Sharing Buttons

Social shares do not count as links, but they help to gain more Search Engine Optimisation badges from your posts to protect the large audience-add social sharing buttons to make them available.

The content of multiple social shares tends to be more friendly and trustworthy in the eyes of random consumers.

Furthermore, whether you post or reblog the content from an Opinion Leader or anyone with a large number of followers, that would likely attract new readers to you.

Duplicate Content

One of the most growing Search Engine Optimisation challenges is duplicate content. The research showed that 50% of websites have duplicate pages.

It doesn’t give you a fine. Search engines are a signal that your website has no value for your users. Your readers are not going to appreciate it.


Your site’s accessibility is the foundation of technical Search Engine Optimisation. Search engines crawl and filter web pages into the databases to give their customers the most relevant results.

You will analyze the keyword rankings, CTRs, possible Google penalties, and website indexing using the Search Console.

Ensure you don’t block the crawling of your website. Crawlability is a technological challenge that most web developers do not know, so speak to your webmaster and come up with a solution.

Improve Page Loading Speed

Page speed is a ranking factor. Select and check various types of the website page (homepage, blog post, product webpage). Pay careful attention to page speed on cell phones.

A delay in second for opening a page will force a user to close the post and go to another page. Often delays can be simple, like the large size of picture file on a website.

These are even more serious, including the server problems. It is essential to be aware of any difficulties with page speed.


If the website of your organization isn’t mobile-friendly yet, so a part of the traffic flow is probably unavailable.

Every second you spend on it is worth it. In mobile SERP, mobile-friendly websites are a major priority.

The specific steps you can take If your site is not mobile-friendly:

  • Install a responsive theme 
  • Simplify the menu.
  • Compress image sizes can improve page speed.
  • Make sure the font is readable.

AMP is a technology enables faster content distribution on mobiles. It is useful for large blogs.


Mark-up applications will improve the CTR (Click Through Rate) in time. The best thing is that micro data can be applied to different types of contents.

There is nothing to do with the overall effect on your rating in schema implementation.

Final Thoughts

With the help of On-page Search Engine Optimisation Google works a lot to help boost the quality of unique, informative content.

Build a good story and do your best to draw the attention of readers to your texts. It will maximize the effect of your content.


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