Digital advertising is a vital component of marketing since it enables marketers to reach and engage target audiences. However, as individuals become more sophisticated in their discovery and interaction with content, native advertising or native ad networks allow marketers to get a new audience.

Native advertisements can be found almost anywhere, from your favourite publisher websites to your preferred social media platforms. They are more relevant than other forms of digital advertising since they integrate perfectly into the user experience.

Rather than showing off to the side or over the top of a website page, native advertisements match the look, feeling, and functionality of a medium’s content, prompting greater trust from your audience. Native Advertising is getting popular, now accounting for approximately two-thirds among all digital display ad spending.

The Advantages of Native Advertising

What Is Native Advertising? Native Advertising is the practice of merging ads into the aesthetic of the media in which they appear. As a result, native advertisements usually do not look like adverts but rather like part of the actual native content of a website.

This allows marketers to expose website readers to advertising material while preventing all the disadvantages of banner ads. There are numerous significant advantages of native advertising over traditional banner advertising in the view of consumers:

1.Consumers pay more attention to native advertisements. According to a survey, consumers look at native advertisements 53 percent more frequently than they do display ads.
2.Native advertisements raise purchase intent by 18%.
3.Native advertising increases brand affinity by 9% more than banner ads.
4.A survey showed that almost two-thirds of the younger internet audiences prefer personalized advertiser content, including native ads, to traditional advertisements.

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Top Native Ad Networks

Native advertising platforms are similar to other digital advertising platforms, except that they serve native ads instead. This type of advertising platform relies on advanced advertising technology to deliver ads that blend in with content.

Now that you know what native ads are and what types of native ads they are, let’s take a look at some of the most important and top native ad networks.

1. MGID

native ad networks

MGID is a wildly popular, adored, and one of the best Native Ad Networks. It is one of the most established native networks, having been in existence since 2008. With MGID, you can deliver your advertisements on more than 3000 lifestyle and entertaining sites.

In addition, MGID offers up to 52 different categories, including sports, business, and parenting. As a result, you may quite effectively target your audience. MGID is continually on the lookout for the best stories from the world’s leading websites. Additionally, MGID-served native ads are compatible with any device, platform, and website.

Features:

  • Works for multiple visual layouts
  • You can make use of geographical and linguistic connections.
  • Works with distinct displays for any device that you want to use.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

2. Revcontent

native ad networks

Revcontent is the world’s fastest-growing native advertising network, offering over 250 billion Native Ads per month. The publishers and advertisers benefit from the ad network’s consistent performance. According to reports, it has a more extensive user base than Amazon.

Revcontent is currently supplying content to prominent websites, including Forbes, NBC News, and CBS. Like all native ad networks, Revcontent also includes a highly responsive interface, API customization, unlimited scrolling option, and more. Revcontent is a top native ad network that works with any niche.

Features:

  • Create unique user experiences by customizing the advertising that shows near your content.
  • You have the option of using vertical or horizontal layouts.
  • Audience engagement analytics assist you in determining the performance of your website.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $50.
  • Payment through PayPal, Wire Transfer, ACH, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

3. Taboola

native ad networks

Taboola is one of the highly successful native ad networks that has gained much popularity. It assists advertisers with traffic generation and publishers with the monetization of their digital properties. Taboola features a significant pool of high-quality publishers; however, access to them requires higher CPC bids.

In addition, it has the “Taboola Choice” function in its widgets, which enables users to select which advertisements they no longer see. As a result, it is constantly improved as a result of user feedback.

Taboola’s network includes some of the world’s largest publishers, including USA Today, the BBC, Mail Online, NBC News, TMZ, the Boston Globe, and the Chicago Tribune.

Features:

  • Can organize for your work to be broadcast on channels you choose
  • Can sponsor content such as slideshows, articles, and other types of advertiser content.
  • You can create as many different header images as you like.

Specific Details: 

  • Publishers are paid on a Net30 basis. 
  • The minimum threshold limit is $100.
  • Payment through PayPal and Payoneer.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

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4. Outbrain

native ad networks

Outbrain is the best and most popular Native Ad Network for Publishers, having launched in the online market in 2006. Outbrain has developed a profitable business with thousands of publishers and advertisers worldwide. The configuration enables greater control over the display of relevant advertisements.

Outbrain sets high ad quality standards and specializes in delivering an excellent user experience. It welcomes native content with “informational and entertainment value” but does not include direct links to products or special offers.

Features:

  • You may customize your ads by including your unique title and image.
  • You can configure several headings according to the purpose for which they will be used.
  • It does not take long to load.

Specific Details: 

  • Publishers are paid on a Net 60 or Net 90 bases. 
  • The minimum threshold limit is $50.
  • Payment through PayPal, Discover, MasterCard, Visa, American Express, and Credit Card, etc.
  • Type of monetization: CPC.
  • Real-Time Bidding: Yes

5. Disqus

native ad networks

Disqus is a global blog comment hosting solution that gives a free commenting system easy to integrate into any website. In addition, Disqus’s ad network includes various useful features, including social networking, email notifications, user profiles, and a comment system. Among all of these services, the most prominent is the Comment plug-in.

Features:

  • The analytics platform includes numerous review options.
  • Regardless of which Disqus boards you choose to work with, you can do so.
  • Includes video and audio files support.

Specific Details: 

  • Publishers are paid on Net90 Bases.
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, ACH, eCheck, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

6. Evadav

native ad networks

EVADAV is a client-focused worldwide advertising network that integrates advertisers and publishers into a single platform. It is a great innovation that focuses on website monetization and push notification services. Push notifications display on the user’s device screen as little pop-ups.

Features:

  • A large selection of traffic landing sites
  • Development of customized landing pages in response to specific webmaster requirements
  • Integration with a variety of trackers available 24 hours a day.
  • It only takes ten minutes to register and get started.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

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7. TripleLift

native ad networks

TripleLift is the industry’s top Native Ad Network, serving advertisers and publishers equally. TripleLift operates on a Cost per Mile (CPM) basis. It enables you to transform your content into attractive in-feed native advertisements.

The beneficial aspect of TripleLift is that it offers unique in-content forms for creating ads. For your convenience, these ads can be integrated with other components of your site’s content. 

Features:

  • You can create lengthy descriptions for display purposes.
  • Make customized header images that match your work.
  • This is a good choice for video and text-based websites.

Specific Details: 

  • Publishers are paid on a net30 basis. 
  • The minimum threshold limit is $50.
  • Payment through PayPal, Wire Transfer.
  • Type of monetization: CPM.
  • Real-Time Bidding: Yes

8. Content.ad

Content.ad is another prominent native advertising network that is comparable to market leaders like Outbrain, Taboola, and Revcontent. They have developed a sizable network of trustworthy publishers and advertising. They enable their publishers to earn money by recommending sponsored content. Additionally, it is the best advertising network for small publishers.

Features:

  • You can make use of geographical and linguistic connections.
  • It has a simple approval process.
  • A pop-up widget would significantly assist you in making money.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $50.
  • Payment through PayPal, Wire Transfer, ACH, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

9. AdNow

native ad networks

ADNOW is the most acceptable alternative for Native Advertising because its technology platform enables realistic purchasing and selling. AdNow is a native advertisement network powered by widgets with over 150,000 publishers globally.

Its RPM rates are equivalent to those of the major companies on the ad network marketplace. AdNow can undoubtedly be an excellent alternative to use Native Ads to monetize your site.

Features:

  • By referring more people to their platform, they can increase their revenue.
  • Permits you to incorporate an ad widget into any section of your content
  • Enables realistic purchasing and selling through the use of their technological platform.

Specific Details: 

  • Publishers are paid on a net7 basis. 
  • The minimum threshold limit is $20
  • Payment through PayPal, Wire Transfer, and e-payments, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

10. ShareThrough

ShareThrough, Inc. delivers social video advertisements and distribution networks. The ads that you will create on ShareThrough will quickly become relevant to your circumstance.

ShareThrough features a new design that works with a specified template. ShareThrough has unmatched revenue-generating potential, utilizing the most advanced algorithms to assure appealing monetization.

Features:

  • It works with a variety of different Native Ads.
  • It can be used with native video and display interfaces
  • You can use distinctive logos in your work to increase the visibility of your content.

Specific Details: 

  • The minimum threshold limit is $20.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

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11. Yahoo Gemini

Gemini is Yahoo’s native ad platform. It’s a high-quality native ad network that is pretty demanding on campaign approvals. However, Gemini’s network is well-established and provides sophisticated solutions to its publishers.

In comparison to other competitors, the cost per click is relatively low. Businesses can more easily obtain the desired outcome via premium national, regional, and local websites.

Features:

  • You can integrate Google Native Ads campaigns into Yahoo Gemini.
  • The analytics functionality analyzes exposure data over time.
  • You can generate ads with many-dimensional configurations and then start comparing their performances.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $25.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

12. NativeAds

NativeAds is one of the leading premium ad networks. The best feature of NativeAds is its compatibility with Google AdSense. In addition, they have a moderated approval procedure in place, and you can expect from them within 24 hours about your approval status.

Unfortunately, NativeAds do not have significant cost-per-click rates. Therefore, you may be highly disappointed with NativeAds if you seek a highly paid native ad network.

Features:

  • The ads are relevant for the layout of your site.
  • The unique ads lead to better layouts.
  • When creating advertisements, you can utilize a range of different media types.

Specific Details: 

  • Publishers are paid after 30 days. 
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

13. AdPushup

Adblade is another industry-leading native advertising network for publishers and marketers that launched in 2008. Adblade is a content-based advertising platform that enables advertisers to reach 300 million monthly active users.

The accuracy of the data is also essential. As a result, Adblade has continuously been one of the market leaders in native advertising on a performance basis.

Features:

  • Adblade provides the scalability necessary to launch campaigns.
  • Allows geo-targeting for all ad units, depending on a zip code, DMA, and interest.
  • Ensures complete access to just the most recognized and premium websites

Specific Details: 

  • Publishers are paid on a Net30 basis. 
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, ACH, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

14. Facebook Audience Network

You should consider using the Facebook Audience Network if you’d like to advertise your work on social media platforms like Facebook Native Ads. You can create advertisements that are consistent with what Facebook lists.

The design enables you to connect to the Internet and manage your data instantly. In addition, the Facebook Audience Network’s user-friendly interface allows you to reach a larger audience.

Features:

  • Advertisements are accessible with a simple click.
  • You can create ads that are effective for a variety of different categories.
  • Customize the reach of your adverts based on the audiences you wish to reach

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

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15. RichNative

RichNative is a reliable source of native traffic. The format is optimized for the media webpage on which they are placed, ensuring the highest potential CTR and ROI. With relevant advertisements on prominent websites, you can engage your targeted audience and generate high-quality traffic that delivers.

It is contextual advertising customized to the context of any website. Configure up to sixteen user targeting choices. You will only be charged for impressions of a highly engaged audience. As a result, RichNative advertisements provide more impressions and conversions than banner ads.

Features:

  • Pay just for impressions of a highly engaged audience.
  • Impression and conversion rates are increased as compared to banner advertising.
  • You may design advertisements in a variety of different sizes and layouts.

Specific Details: 

  • Publishers are paid after 30 days. 
  • The minimum threshold limit is $100.
  • Payment through PayPal, Wire Transfer, Payoneer, etc.
  • Type of monetization: CPC, CPM.
  • Real-Time Bidding: Yes

Factors before a Native Ad Network Are Established

While the ad networks listed above will assist you in maximizing revenue from your native ad inventories, there are a few factors you should be aware of and evaluate before introducing the new networks into your website.

1. Ad Quality

While ad networks can get advertising to complete your native ad impressions, the quality of ads varies considerably. Numerous fraudsters utilize networks to manipulate traffic, directing your users to fraudulent content landing pages.

2. Pricing Model

The pricing model of ad networks varies depending on the situation. For native advertising example, Outbrain does not offer a CPC model several times a day.

3. Setup Process

Several ad networks (e.g. Media.net) need a publisher’s manual setting for each website. This means that if a publisher has five different websites, he or she must individually configure the ad network for each network. Additionally, the network must approve all websites.

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Bottom Line

The native ad platforms that you can choose for your promotional purposes are great for emphasizing your work in numerous ways. Be sure to see how effectively these platforms operate if you want to produce high-quality material and add an excellent touch to all the promotional work you have to do.

Contrary to the unpleasant website pop-ups and repeating display ads, native ad networks can assist you to make sure you don’t have to navigate the user. These selections are ideal for multiple reasons, including promoting any new products or other aspects you want to highlight.

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