“What is E-mail Marketing? How does it work? Who has not been the victim of targeted email marketing, where someone has sold your email address and all of a sudden you are the lucky recipient of things like “gift card from Amazon… ” “click here” or “use this credit card”.
As a small business owner, you certainly don’t fall into the same category as these unwanted messages do: that category is Spam!
On the other hand, you can run an effective email marketing campaign that your customers will enjoy.
Let’s take a look at what a good email marketing campaign is, and why it works so well for businesses of every size.
What is E-mail Marketing: Email marketing is a method for telling customers or potential clients about a product, service or combination of the two that you have.
It is a way to give them insight
This is particularly true if you have a consumable product or service. The fact is people have a lot on their minds and they are constantly bombarded with a whole host of messages from every direction.
Failing to communicate with your customers puts you at risk of being forgotten.
What is E-mail Marketing? How do Email Marketing works? While it is possible for a business owner to send out little reminders to a group of customers on a regular basis, doing it the old fashioned way is not the best use of your valuable time.
Here is the best way to do it:
1) Come up with a message, or set of messages- You may run regular sales or service specials, or want to promote a lunch or dinner special on a regular basis.
2) Remember, talk to people like they are your friends because, in the end, they are customers that can break your business and you want them to love you. Make your message friendly.
3) Take advantage of an email responder- Load your email contacts into the autoresponder, and get your message to customers.
Just like every other aspect of online marketing for small businesses, using email marketing and autoresponders is something that requires a certain amount of expertise.
Get together with your online marketing specialist, and create a specialized plan that will work wonders for your business!
E-MAIL MARKETING STRATEGIES IN 3 EASY STEPS
Subject line- It’s your name! It’s the first thing that people are going to see and it needs to get their attention. It needs to be something that they are interested in. For example, if they want some fishing tips.
So make sure that you are definitely delivering what they want because that’s why they signed up for. If they want some fishing tips, the subject line should be “Try these five tips to catch more fish”.
Curiosity works really well but just delivering value in that subject line gets them attention.
Also read: SELF-IMPROVEMENT, IMPORTANT KEY TO SUCCESS
Content- Content should be very creative. Tell them a little story. For example “I went fishing with my son last weekend and we tried out these 5 tricks and we caught so many fishes and I wanted to share them with you today”.
Because they want to know who you are, especially if you are the face of the brand, they want to know a little bit of you and your company.
Don’t bore them with a whole block of text. Make sure it makes sense to the headline.
Keep landing pages specialized- In this part, you are probably going to have a link.
- How are you going to deliver the value?
- How can you lead the value?
- Either mention your product or have them think about your product that u may sell.
For this, a piece of content should be very good. You are going or having them go to the content which they could mention the product or just get them to click to read the content because you know that you are going to deliver value and eventually you will have a click that leads to a sale.
BENEFITS OF EMAIL MARKETING
People do their business with those they Know, Like and Trust. Email gives you credibility with thousands of people at a time.
You can do this by sharing entertaining stories and useful information in your emails.
Marketing to many
Most people are busy trying to market their business by having conversations on social media with individuals.
This is a
When you have an audience of highly targeted people that you can reach
You are able to generate free traffic and free money, anytime you choose, just by pushing a button
There are not many businesses that you can start today and literally begin profiting with the very same day.
Email is one of those businesses that can deliver immediate results within your first 24-72 hours.
BEST E-MAIL MARKETING SERVICES
If you have a
It is fairly new in the industry but it is absolutely awesome. Convert
If you need to create a form for people to subscribe to your email it’s as easy as clicking “create forms” and they have a whole bunch of different options on the form that you can create.
You can create follow up sequences which are super easy to create. You can send broadcasts, manage your subscribers, add tags, customize, etc.
Aweber has been around for an extremely long time. If you are just getting started in email marketing and you don’t know a lot about what is email marketing? then Aweber is a great tool for you.
Aweber has got a whole bunch of different templates that you can use to put forms on your website.
It’s the easiest interface in the business. You can add forms, you can do autorespnder series, broadcast, etc.